Senior Brand Offline Delivery Manager

Job Description:

• Lead total brand campaign banner landing and customer maximization, including 360°media/social/instore/celebrity/event planning and execution.
• Responsible for total brand Daojia/O&O delivery and responsible for channel business planning and engagement.
• Lead channel DPSM intervention and execution, SRE tracking and KBD analysis.

Qualification Required:

• Strong leadership and ownership to think, act, and plan as business owner.
• Passionate about brand building, has strong interest in BIG (brand building/innovation/GTM) skillset acquisition.
• Solid understanding of channel and category KBD, as well as customer and shopper insights. Good at storytelling and customer sell in.
• Strong interpersonal and collaboration skill to work well with internal and external parties.