Senior Content Marketing Manager

You lead global content planning, develop production and distribution strategies, collaborate with marketing and creative stakeholders, manage writing resources, and create content across formats. You optimize content for discoverability, measure performance, develop recurring programs, and use insights and automation to improve results.

Responsibilities

• Lead content planning for global brand programs and cross-vertical initiatives
• Develop content production and distribution strategies
• Collaborate with marketing, design, sales, commercial, agency, and freelance stakeholders
• Build the global content strategy and engine
• Create project plans and manage resources, timelines, and milestones
• Manage internal and external writing resources
• Write short-form and long-form copy
• Brief, review, and manage video content
• Develop recurring content programs
• Schedule, edit, proofread, publish, and optimize content
• Audit content and report performance data
• Identify opportunities to scale content production through automation
• Track industry trends and content marketing practices

Requirements

• At least 8 years of experience in content marketing, editorial, or strategic copywriting
• Experience in B2B technology, fintech, or financial services is advantageous
• Content strategy ownership experience
• AI workflow fluency
• Video content and storytelling experience
• Understanding of media and B2B content ecosystems
• Strong editorial judgment and journalistic approach
• Project management experience
• Native-level English with strong writing and editing ability