Senior Digital & E-commerce Specialist

Senior Digital & E-commerce Specialist
Location: Shanghai
Function: APAC Aftermarket Marketing — Digital & E-commerce
Report to: APAC Trade Marketing Manager

Key Responsibilities
•Support China digital commerce roadmap development across DTC, marketplace flagship channels, CRM, digital content, traffic generation, customer journey, and online pricing visibility.
•Translate integrated campaign and product launch plans into digital channel plans, content deployment, CRM activation, traffic support, and performance review routines.
•Develop digital content requirements and briefs for DTC, marketplace flagship stores, campaign landing pages, social content, CRM communication, and product education.
•Work with Product Marketing to convert product value propositions and technical advantages into digital-ready content, product education flow, visual direction, and product detail page standards.
•Coordinate with agencies, media partners, TP partners, platform teams, and internal stakeholders on digital marketing execution and campaign amplification.
•Track digital performance across traffic, engagement, conversion, content effectiveness, CRM/member activity, customer behavior, and platform learning.
•Support APAC market application by sharing China best practices and helping local teams set customer/distributor digital activity guardrails.
•Monitor online pricing discipline through pricing visibility, promotion behavior, product presentation, campaign alignment, and escalation of pricing risks.