Senior Director Marketing Operations

You will own and improve the marketing technology infrastructure, govern data and integrations, measure pipeline performance, and create reporting for marketing and sales leadership. You will design operational processes, manage the budget, and lead a global marketing operations function.

Responsibilities

  • Govern and improve the global marketing technology stack
  • Define data governance standards and system integrations
  • Lead platform migrations and enhancements
  • Measure and report pipeline performance from MQL through closed-won
  • Build attribution models forecasting frameworks and executive dashboards
  • Define funnel definitions lead scoring models and routing logic
  • Design and enforce operational processes
  • Ensure marketing data accuracy integrity and completeness
  • Manage the marketing operations budget
  • Build lead and develop the marketing operations team

Requirements

  • 8+ years of B2B SaaS marketing operations experience
  • At least 3 years supporting a company with $100M+ ARR
  • 3+ years of people management experience
  • Expertise with Marketo Salesforce HubSpot or equivalent systems
  • Experience with pipeline measurement and multi-touch attribution
  • Experience architecting and governing marketing technology at scale
  • Experience with Tableau Domo Looker or equivalent BI tools
  • Experience with ABM platforms and intent data tools is preferred
  • Experience with AI-powered marketing automation is preferred
  • Familiarity with digital assets crypto stablecoin infrastructure or fintech marketing is preferred

Benefits

  • Target bonus
  • Equity grant

See also

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