Senior Market Research Analyst

Overview:

Guidepoint's Market Research Team is seeking a Senior Market Research Analyst based in London to help oversee quantitative client relationships, design and manage research projects, write and develop questionnaires, and build out reporting and data deliverables for our corporate and financial services clients; this role would be the first UK-based market research team member at Guidepoint, helping to provide local support for Guidepoint’s growing full-service market research business in Europe.

This is a hybrid position out of our London office.

What You’ll Do:

• Design quantitative survey research and manage research projects, from initial client discovery to project management, data analysis, and final reporting, including both simple (descriptive) and more advanced (market share analysis, discrete choice analysis, regression analysis) project types
• Review client questionnaires and research proposals to ensure research best practices are followed, conduct quality assurance on data and programmed surveys to ensure quality and accuracy
• Coordinate and collaborate with other quantitative survey operational staff (fieldwork, survey programming, data automation) to ensure projects are executed among intended audiences, on-time, and at a high quality
• Serve as a partner to sales staff, serving as a client- and prospect-facing voice representing Guidepoint’s market research services and capabilities; assist in producing proposals and pricing information for large opportunities
• Other duties as required

What You Have:

• 4+ years experience managing end-to-end quantitative survey research projects in a client-service context, including project design, questionnaire writing, fieldwork management, data processing and analysis, and presentation/report development and delivery
• Comfort with or experience in standard types of market research (brand tracking, content/concept testing, pricing research, market sizing)
• Specific experience in surveying and servicing B2B audiences, with experience in the medical or biopharma sector preferred
• Skilled in Microsoft suite of products (Excel, PPT)
• Experience with DisplayR (preferred) or another survey data analysis tool (Dimensions, SPSS, Stata, Q) required
• Experience with survey programming platforms (Qualtrics, Forsta) preferred but not required
• Understanding of how to communicate with end stakeholders with varying levels of technical/research proficiency, able to modulate communication style based on client need and experience
• Comfort collaborating with internal stakeholders and operational leads in survey programming, field management, participant recruitment, and sales and managing timelines for multiple projects at once
• Experience doing background research on business and consumer audiences, recommending sample designs for representative research outcomes

What We Offer:

• Competitive salary, bonus, and benefits
• Excellent medical coverage through BUPA
• Excellent professional development opportunities
• Supportive culture that celebrates and rewards success
• Monthly Happy Hour, Social Events, Summer Fridays
• Year-round company sponsored sports and team building events
• Informal work environment
• Employee Assistance Programs
• Volunteer days

About Guidepoint:

Guidepoint powers end-to-end research workflows for the world’s best research teams.

Backed by a global network of more than 2 million experts and over 1,600 employees, Guidepoint delivers real-time access to expertise, primary research, and actionable knowledge that help organizations make informed decisions. Through consultations, surveys, events, proprietary content, and AI-enabled tools, we support every stage of the decision-making process—from developing hypotheses and gathering insights to validating assumptions and building conviction for critical decisions.

At Guidepoint, our success relies on the diversity of our employees, experts, and clients, which enables us to foster meaningful connections and a broad range of perspectives. We are committed to creating an inclusive and welcoming environment where individuals of all backgrounds, identities, and experiences can contribute and succeed.

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