Marketing Analyst (ABM)
Company description
Experian is a global data and technology company that powers opportunities for people and businesses around the world. We operate in diverse markets, such as financial services, healthcare, automotive, agribusiness, insurance, among others. Experian invests in people and new advanced technologies to unlock the power of data. We have an incredible team of 25,200 employees in 32 countries.
Our uniqueness is valuing yours. Experian's people-centric, inclusive, and purpose-driven culture is recognized by numerous awards — including World’s Best Workplaces™ 2025 (Fortune's Top 25 global) and Great Place To Work™ in 26 countries, among others. Check out Experian Life on social media or explore our careers site to understand why. Experian is also proud to be an equal opportunity employer and an affirmative action employer.
Job description
We are looking for a Senior ABM (Account-Based Marketing) Analyst, who will be responsible for designing and executing marketing strategies directed at key accounts, strengthening relationships with strategic clients, and driving business results.
Qualifications
- Create and maintain detailed profiles of target accounts (Ideal Customer Profile - ICP);
- Plan and execute ABM campaigns at different levels;
- Develop personalized content for each stage of the buying journey;
- Work in partnership with sales, product, and customer success teams;
- Monitor ABM campaign KPIs and generate insights for continuous optimization;
- Use automation tools, CRM, and data intelligence for segmentation and personalization;
- Participate in defining entry strategies for strategic accounts;
- Manage vendors and partners involved in ABM actions;
- Will work on diverse projects given the management of approximately 25 accounts.
Qualifications
- Higher education degree in Marketing, Communication, Administration, or related fields;
- Proven experience with ABM strategies in B2B companies;
- Proficiency in tools such as HubSpot, Salesforce, MarketingCloud, among others;
- Knowledge of account intelligence / contact mapping tools;
- Skill in data analysis and performance metrics;
- Intermediate English due to contact with international clients;
- Experience in a vertical will be a plus;
- Ease of understanding the market;
- Creativity for personalization;
- Excellent written and verbal communication.
Additional information
Serasa Experian is much more than you imagine. With the purpose of creating a better future, expanding opportunities for people and businesses, in Brazil we are more than 4,000 people working in diverse teams and specialties. Here, each knowledge and diversity complements each other and you can work on what you love most. We are committed to building an inclusive culture and an environment in which people can balance their careers with their personal commitments and interests, valuing well-being.
We are very dedicated to being one of the best and most innovative companies to work for in the country, enabling incredible experiences and careers for our people. Our strong people-first approach is recognized externally through various market certifications: we were awarded by Great Place To Work™ in 24 countries and by the international Top Employers certification, in addition to being recognized as one of the best companies for young professionals and having a 4.6 rating on Glassdoor. Each recognition indicates that we are on the right path, providing an increasingly better work environment for our talent.
Experian Careers - Creating a better tomorrow together
Find out what its like to work for Experian by clicking here