Senior Marketing Executive

Marketing Initiatives and Partner Collaboration

Develop and implement annual partner marketing strategy and plans in collaboration with the sales team and selected partners, aimed at driving growth and market penetration
Lead, plan and roll out high-impact marketing initiatives for key partners including events, workshops, email campaigns, and webinars, for market engagement and brand visibility
Conduct market research and competitor analysis to evaluate trends, brand awareness, and provide insights for developing effective sales and marketing strategies.
Ensure distributors are consistently informed about new products and have seamless access to the updated brochures and promotional materials through various communication channels including meetings, emails, and the partner portal.
Lead the strategic planning and execution of events, managing the entire lifecycle from budgeting and logistics coordination to onsite execution and post-event analysis.

Digital Marketing & Branding Efforts

Assist the team in the development of the overall digital marketing strategy
Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
Manage and maintain the company’s owned media
Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
Manage social media marketing campaigns
Manage digital advertising campaigns (SEM, Display, Social)
Manage SEO campaigns
Set up conversion, pixel, and event tracking on the website and across various digital platforms
Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team

See also