Senior Marketing Manager

What you can expect from us:

• You will develop and implement holistic B2B marketing strategies that clearly position our solutions and services and make them sustainably visible in the market

• You will plan, manage, and optimize targeted marketing activities and campaigns along the customer journey – with a focus on demand generation, growth, and pipeline impact

• You will act as a strategic sparring partner for management, sales, and recruiting, connecting positioning, campaigns, and content to generate predictable qualified leads and measurable results

• You will work on an equal footing with short decision-making paths: In a three-person marketing team, you will have real creative freedom, be able to visibly drive topics forward, and actively help develop structures, campaigns, and processes

• You will work both hands-on and strategically with tools such as Google Ads, LinkedIn Campaign Manager, and CRM systems (e.g., Salesforce) and derive concrete optimization measures from them

• You will actively develop the marketing department: You will establish scalable processes, bring structure to campaign planning, reporting, and content production, and take on professional and disciplinary leadership

• Ideally, you bring experience from the IT/software or agency/service environment and understand how to successfully market B2B offerings that require explanation

• You can find example projects at Success-Stories

What sets you apart:

• You have a completed degree in business administration, marketing, communications, media management, design/graphics, or a comparable field

• You will take us to the next level in AI-supported marketing automation: You will evaluate suitable tools/workflows (e.g., for content production, campaign setups, lead scoring, reporting), set them up independently, and establish scalable, efficient automation processes in marketing – including enablement of the team

• You have several years of (senior) experience in strategic B2B marketing, ideally in the IT/software or service environment – with a focus on positioning, demand generation, and growth

• You conceive, manage, and optimize performance campaigns (e.g., Google Ads, LinkedIn) and use AI tools specifically to develop campaigns, content, and analyses efficiently and on a data-driven basis

• You think entrepreneurially, take responsibility, and impress with confident, target-group-oriented communication as well as strong stakeholder management; initial experience in team leadership is a plus

• You speak fluent German (at least C1 level) and very good English (at least B2)

Our offer to you:

• Appreciation & collaboration on an equal footing

• 12 training days per year

• Family-friendly working hours and hybrid working with home office options

• Job bike, workation, sabbatical, childcare allowance, health programs, and much more

• Fair salary model: Final compensation is based on your qualifications and previous experience

This is Accso:

Accso is a digital partner for sophisticated, custom software solutions – with an AI Native Mindset. We combine excellent engineering and quality awareness with pragmatic AI application, from conception through development to operation. We are driven by a clear vision: to make the world a little better by creating future-proof software development and measurable impact together with our clients. In doing so, people are the focus – for our clients as well as in our teams. We work in a spirit of partnership, solution-oriented, excellence-driven, with open communication on an equal footing. In interdisciplinary teams, you will contribute directly to the client – with plenty of creative freedom, active knowledge transfer, and a culture that promotes curiosity, responsibility, and learning. With us, you can contribute as you are, use modern technologies responsibly, and continuously develop yourself professionally and personally. We look forward to your application.

Your application:

It is not so important to us that you meet 100% of the job requirements, but rather that you enrich our team with your talents, your knowledge, and your personality so that we can grow together.

*For us, your talent is decisive, not your gender, origin, religious beliefs, sexual orientation, or any disability.