Senior Performance Media Buyer

About the role

Nasoft is hiring on behalf of one of our clients, a production house in Saudi Arabia that is expanding its services by launching a dedicated performance marketing division. We're looking for a results-driven senior performance media buyer with extensive experience managing high-budget campaigns and optimizing performance across multiple advertising platforms.

Responsibilities

• Plan, launch, manage, and optimize paid media campaigns across Meta (Facebook & Instagram), Google Ads, TikTok Ads, and Snapchat Ads.
• Manage monthly advertising budgets exceeding SAR 100,000, ensuring maximum campaign performance and profitability.
• Monitor, analyze, and optimize campaign performance using key KPIs, including ROAS, CPA, CAC, CPL, CTR, CPC, CPM, conversion rate (CVR), and revenue.
• Develop data-driven media strategies, conduct A/B testing, and continuously optimize audiences, creatives, bidding strategies, and landing pages.
• Collaborate with creative and content teams to improve campaign results and deliver actionable insights to clients through regular performance reports and recommendations.
• Stay up to date with industry trends, platform updates, and emerging advertising opportunities.

Requirements

• 6+ years of hands-on experience in performance marketing / media buying.
• Hands-on experience in the Saudi market is a must.
• Experience managing performance campaigns for e-commerce brands using Salla, Zid, or WordPress CMS platforms.
• Proven experience managing high monthly advertising budgets (SAR 100K+ or equivalent) across Meta (Facebook & Instagram), Google Ads, TikTok Ads, and Snapchat Ads.
• Strong expertise in campaign optimization and performance analysis, with a proven ability to improve ROAS, CPA, CAC, CPL, CTR, CPC, CPM, conversion rate (CVR), and revenue.
• Solid understanding of Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, Conversion API (CAPI), conversion tracking, attribution, and audience segmentation.
• Strong analytical mindset with the ability to translate data into actionable growth strategies.
• Excellent client-facing, presentation, and communication skills with experience managing multiple client accounts.

Benefits

Working conditions
Job type: Full-time
Work model: Remote
Working days: Sunday – Thursday
Days off: Friday & Saturday
Working hours: 9:00 AM – 5:00 PM