Senior Product Marketing Manager Institutional Data
You will own product marketing for institutional data, map the data value chain, position proprietary data distribution, create canonical marketing content, govern the competitive landscape, and shape pricing and packaging for data offerings.
Responsibilities
- Map the end-to-end institutional data value chain
- Identify commercial motivations for participants
- Own positioning for proprietary data distribution
- Create a Product Marketing Playbook
- Provide strategic inputs for content events and PR teams
- Maintain the competitive landscape
- Equip GTM teams to differentiate data solutions
- Partner with Product and Sales to shape pricing and packaging
Requirements
- At least 6 years of experience in product marketing or strategy
- Fluency in institutional data licensing distribution and commercial structures
- Ability to translate complex data workflows and technical distribution mechanics into business-focused value propositions
- Understanding of institutional data providers and on-chain data consumers
- Experience building positioning for data providers
- Experience owning GTM strategy and execution for platform or infrastructure launches
- Collaborative skills
Benefits
- Long-term incentives
- Comprehensive benefits