Senior Product Marketing Manager, World ID
You will define and execute product marketing initiatives to drive adoption of World ID. You will create clear educational content for technical and non-technical audiences, build product and partnership collateral (documentation, case studies, whitepapers, decks), and support developer integration. You will engage developers, partners, and key opinion leaders through campaigns, events, and outreach, and perform market research to inform go-to-market plans and influence product direction. You will represent the product at conferences and meetups and work closely with product, engineering, and partnerships to align marketing with product strategy.
Responsibilities
- Develop and execute marketing strategies to communicate World ID value
- Create educational content for technical and non-technical audiences
- Produce product documentation, case studies, and whitepapers
- Design sales and partner enablement assets such as decks and brochures
- Engage developers, key opinion leaders, and partners through campaigns
- Build and nurture strategic partnerships to drive adoption
- Attend and represent the product at conferences and meetups
- Conduct market research and competitive analysis
- Influence product roadmaps using market and developer feedback
- Develop and manage go-to-market strategies for new features
Requirements
- 5+ years of product marketing or related experience
- Experience with developer-focused marketing and partnerships
- Familiarity with Web2 and Web3 ecosystems
- Experience communicating technical concepts to varied audiences
- Proficiency creating case studies, pitch decks, blog posts, and technical documentation
- Strong written and verbal communication skills
- Collaborative cross-functional work experience
- Experience in blockchain or digital identity is a plus
Benefits
- Office in downtown San Francisco
- Unlimited PTO
- Monthly phone reimbursement or company device
- Daily DoorDash credit for in-office meals
- Medical insurance
- Dental insurance
- Vision insurance
- 401k with employer match
- Life insurance
- Mental health benefits
- Commuter benefits
- Professional development stipend
- Flexible time off