Senior Salesforce Developer

Overview

We’re looking for a Senior Salesforce Developer to own and evolve Salesforce as the backbone of PRIME’s customer experience. This role is backend-first and deeply focused on how Salesforce powers, orchestrates, and scales our customer-facing surfaces — from our PRIME360 Account portal to cart and checkout flows, lifecycle communications, and third-party integrations.

This is the first engineering role at PRIME dedicated exclusively to customer experience enablement. You’ll sit at the intersection of Salesforce architecture, product strategy, and CX — designing systems that seamlessly connect internal data, business logic, and external digital experiences.

You won’t just be implementing requirements; you’ll help define how Salesforce should function as a modern experience platform, ensuring our customers have coherent, reliable, and human-centered journeys across every touchpoint.

Key Responsibilities

• Architect and build Salesforce backend systems that power customer-facing experiences across:
  • PRIME360 Account (customer portal)
  • Cart and checkout flows
  • Product onboarding and fulfillment
  • Lifecycle marketing and notifications
    
• Build and expose robust APIs that allow:
  • Customer-facing applications to interact with Salesforce
  • Third parties and partners to integrate with Prime’s products and experiences
    
• Serve as a technical bridge between Salesforce and external systems, including:
  • Customer portals and web applications
  • Payments and billing platforms
  • Marketing automation and lifecycle tooling
    
• Lead the Salesforce architecture for new CX-driven initiatives, such as:
  • Personalized notifications and lifecycle triggers
  • Embedded and partner-driven checkout experiences
  • Vendor and service marketplaces
    
• Design and maintain Salesforce data models, Apex services, Flows, and integrations that support complex customer journeys and product logic
• Collaborate closely with Product, UX, Marketing, and Operations to translate customer experience goals into scalable technical solutions
• Influence platform-level decisions around scalability, reliability, data integrity, and extensibility
• Champion clean architecture, thoughtful system design, and long-term maintainability