Social Media Executive

- Plan and execute a content calendar across LinkedIn and other priority platforms, aligned to product launches, events, and campaign themes

- Write and publish posts, carousels, and short-form video concepts tailored to each audience segment (K-12, Higher Ed, Corporate L&D, Government)

- Manage day-to-day community engagement — comments, DMs, mentions — in line with brand voice

- Track organic performance (reach, engagement, follower growth) and report monthly

- Partner with the design team on visual assets and with product marketing on messaging

- Coordinate with Sales/Apollo-driven outreach efforts to ensure social and outbound messaging are consistent

- Support employee advocacy and executive social presence (ghostwriting/drafting for leadership where needed)

- 3+ years of experience in social media marketing, ideally B2B SaaS or EdTech

- Hands-on experience running paid campaigns on LinkedIn Ads and/or Meta Ads Manager, including budget, targeting

- Strong writing skills; comfortable adapting tone across an enterprise L&D buyer, and a government procurement audience

- Ability to plan and manage a content calendar across multiple platforms tied to product launches, events, and campaign themes

- Familiarity with social analytics tools and basic reporting