Social Media Executive

Job description

The marketing executive is responsible for assisting the director, marketing, in executing cross-channel campaigns to create awareness, interest, and, ultimately, enrolments across schools. This includes managing content creation, creative assets, developing marketing materials, supporting social media efforts, collaborating with external agencies, and the ideation and execution of internal branding across assigned schools.

Marketing & campaigns

• Assist the director, marketing, to develop and deliver integrated marketing plans to drive awareness, reputation, and enrolments.
• In collaboration with the digital team, manage digital, PR, event, and advertising campaigns, ensuring alignment with the school’s strategic goals.
• Coordinate with admissions to deliver campaigns supporting student enrolments.
• Oversee brand consistency across all school touchpoints.

Social media

• Work closely with the director, marketing, to develop and execute social content calendars for school campaigns.
• Manage community engagement and reputation across social platforms.
• Lead creative development for short-form content (reels, shorts, live streaming).
• Collaborate with PR and admissions on campaigns supporting enrolment.
• Provide school with toolkits, templates, and guidance for effective social media execution.
• Track, analyse, and optimise performance across platforms, sharing learnings with schools.

Stakeholder & community engagement

• Collaborate with principal, senior leadership team, and teachers to create impactful content and campaigns.
• Partner with GEMS Education Group Marketing for flagship-level campaigns.
• Build relationships with influencers, community partners, and media.
• Manage vendors, agencies, and creative partners to deliver campaigns on time and within budget.

Skills description

Essential:

• 3+ years of marketing and social media experience, preferably in education, hospitality or luxury consumer services.
• Proven track record of delivering campaigns that drive measurable results.
• Expertise in managing and growing social media communities.
• Strong creative instincts, with the ability to produce or oversee production of high-quality social content (video, short-form, live).
• Strong project management and stakeholder engagement skills.
• Excellent written and verbal communication skills.

Desirable:

• Experience in brand management for flagship or premium organisations.
• Understanding of enrolment-driven marketing in the education sector.
• Familiarity with analytics tools and marketing automation platforms.