Social Media Manager
Job Summary
We are looking for a creative and data-driven Social Media Manager to develop and execute social media strategies that increase brand awareness, generate leads, and drive audience engagement. The ideal candidate should have experience managing multiple social media platforms, creating engaging content, running paid campaigns, and analyzing campaign performance. Modern social media manager roles increasingly combine content creation, analytics, community management, and campaign optimization.
Key Responsibilities
- Develop and execute social media strategies aligned with business goals.
- Manage Facebook, Instagram, LinkedIn, X (Twitter), YouTube, and other relevant platforms.
- Create monthly content calendars.
- Write engaging captions and coordinate graphics, videos, and reels.
- Plan and execute organic and paid social media campaigns.
- Monitor comments, messages, and online community engagement.
- Track trends, hashtags, and competitor activities.
- Collaborate with marketing, sales, HR, and design teams.
- Analyze campaign performance using platform analytics and Google Analytics.
- Generate weekly and monthly performance reports.
- Optimize campaigns based on KPIs and ROI.
- Manage influencer collaborations and brand partnerships.
- Ensure consistent brand voice across all platforms.
Requirements
Required Skills
- Social Media Strategy
- Content Planning
- Copywriting
- Meta Business Suite
- LinkedIn Marketing
- Instagram & Facebook Marketing
- YouTube Management
- Canva / Adobe Creative Suite
- Video Editing (CapCut, Premiere Pro or similar)
- Social Media Advertising
- Google Analytics
- SEO Basics
- Community Management
- Data Analysis
- Trend Research
- Excellent Communication Skills
- Time Management
Preferred Qualifications
- Bachelor's degree in Marketing, Mass Communication, Business, or related field.
- 3–6 years of experience in social media management.
- Experience managing B2B and B2C brands.
- Portfolio of successful social media campaigns.
- Knowledge of AI tools for content creation is an advantage.
Benefits
Employee Benefits
- Competitive Salary
- Performance-Based Incentives
- Annual Performance Review
- Flexible Working Hours (where applicable)
- Professional Development & Training
- Certification Reimbursement
- Access to AI and Marketing Tools
- Employee Recognition Programs
- Team Outings & Company Events
- Career Growth Opportunities
- Modern Work Environment
- Paid Learning Resources