Social Media Manager

MDVIP: Transforming Primary Care, One Patient at a Time

MDVIP is a national concierge medicine network with 1,300+ physicians across 45 states. Our model gives patients a primary care doctor with genuine time and access: smaller panels, same-day appointments, preventive care that actually happens. The people who find us tend to be actively looking for something better.

We’re building the organic growth program from the ground up. Content, SEO, CRO, and social work as one team with shared goals, not separate channels chasing their own metrics.

Role Summary

You’ll own organic social strategy and execution for MDVIP. This is a real ownership role: you set the strategy, build the calendar, produce and publish content, and report on what’s actually working.

The goal isn’t follower counts. It’s brand authority, physician storytelling, and the kind of trust-building that matters in healthcare. Because we’re YMYL, accuracy is non-negotiable and your editorial judgment has to be strong.

You’ll collaborate closely with the Content Manager, SEO Manager, and broader marketing team, and work directly with physicians on content.

If you’re an organic social strategist with real ownership experience, a strong editorial eye, and a background in healthcare or another high-trust category, we’d love to hear from you.

Key Responsibilities:

• Own organic social strategy across relevant platforms (primarily LinkedIn, Facebook, YouTube).
• Build and maintain a content calendar tied to MDVIP’s content and SEO pillars.
• Produce, edit, and publish content: short-form video, static, and written posts.
• Surface physician and patient stories and turn them into content people actually share.
• Monitor brand health signals: share of voice, engagement quality, sentiment.
• Report on what’s working, what’s not, and what to try next, tied to outcomes not vanity numbers.
• Collaborate with SEO and content on cross-channel distribution of high-value content.
• Stay current on platform algorithm changes and feed that back to the team.

Key Competencies

• Editorial judgment: knows when content builds trust and when it just fills the calendar.
• Healthcare accuracy: holds the YMYL bar on every piece, every platform.
• Outcome orientation: measures success in brand impact and downstream member contribution, not follower counts.
• Physician storytelling: can draw compelling content from busy subject-matter experts.
• Honest attribution: reports what social actually drove, not what the last-touch model says.