Social Media Manager

The Social Media Manager is a platform-savvy, creatively driven team member who brings brand strategies to life through compelling content, consistent community engagement, and data-informed optimization. This role is central to the day-to-day execution of social programs across multiple client accounts, working closely with strategists, creators, and account teams to deliver content that resonates with audiences and drives meaningful results.

What You’ll Do Here

• Manage and execute content calendars across platforms including TikTok, Instagram, YouTube, LinkedIn, Facebook, Reddit, X, and Pinterest.
• Track performance metrics on a monthly and quarterly basis, highlighting top-performing content and proactively flagging low-performing posts.
• Utilize social measurement and scheduling tools at an intermediate level — including Sprinklr, Meta Business Manager, Sprout Social, and social listening platforms.
• Understand how KPIs are calculated, what they mean, and what they measure; contribute to client reporting with performance insights and observations.
• Identify trends from platforms and competitors by proactively following and tracking both; flag relevant opportunities to the Social Strategist or Senior Strategist.
• Explore user comments, questions, and UGC for inspiration and audience insights; support community management across active brand accounts.
• Demonstrate a deep understanding of brand followers and their communities, applying that knowledge to content recommendations.
• Transform content ideas and briefs from Social Strategists into coherent outlines, copy, and platform-ready posts with minimal supervision.
• Write captions and short-form copy that match a predefined tone of voice and platform best practices.
• Ensure all published content meets accessibility standards (alt text, readable text overlays, sound-off design).
• Contribute ideas during brainstorming sessions based on industry trends, competitor activity, and community feedback.
• Confidently communicate with creative and account teams to align on needs, flag blockers, and ensure timely delivery.
• Flag posts that need updates due to platform changes and escalate issues appropriately.

We Need a Person With

• Bachelor’s degree in Marketing, Communications, or a relevant field.
• 2–4 years of experience managing social media for brands, preferably in an agency setting.
• Experience with social media scheduling and analytics tools (Sprinklr, Sprout, Hootsuite, or similar).
• Experience writing social copy and managing content calendars.
• Familiarity with community management practices.
• Basic understanding of social analytics and reporting.
• Experience with short-form video content and platform-native tools is a plus.
• Solid understanding of TikTok, Instagram, YouTube, LinkedIn, Facebook, Reddit, X, and Pinterest.
• Strong written communication skills with the ability to adapt tone and voice across brands.
• Highly organized with excellent time management skills and the ability to manage multiple accounts.
• Proactive communicator — flags delays, asks clarifying questions, and anticipates next steps.
• Ability to receive and apply feedback quickly.
• Collaborative team player who works well with strategists, designers, and content creators.
• Curiosity and enthusiasm for social media culture, trends, and platform innovation.