Social Media Manager

ABOUT THE POSITION & ITS IMPACT

The Social Media Manager will lead Onsite's social media presence across all platforms, crafting compelling content, building strategy, and giving voice to one of the most meaningful brands in the emotional wellness space.

Social media at Onsite isn't about follower counts. It's about reaching the person who is quietly struggling and letting them know that something better is possible. Every post, every caption, every moment captured is a chance to extend Onsite's mission into the world. This role is for someone who understands that storytelling is a form of care, and who brings creativity, craft, and heart to everything they publish.

ABOUT THE DAY-TO-DAY IN THIS ROLE

Content Creation & Brand Storytelling

• Write compelling, on-brand copy across all social media platforms, capturing Onsite’s voice with consistency and creativity
• Tell the story of Onsite’s vision, mission, and values through content that promotes programs, digital resources, and brand identity
• Maintain a “capture the moment” mindset, looking for every opportunity to document and share the Onsite experience
• Repurpose content across formats, including video, podcasts, digital courses, email, and website
• Continually raise the bar on creativity, bringing fresh ideas and perspectives to every piece of content

Strategy & Growth

• Build and execute innovative social media strategies across all platforms with a focus on reach, engagement, and conversion
• Drive growth of Onsite’s CEO’s personal brand in alignment with the organization’s broader strategy
• Research industry topics, identify content gaps, and stay ahead of trending formats, hashtags, and digital tools
• Track and analyze performance data, using insights to refine campaigns and improve results over time

Collaboration & Community

• Regularly connect with the Marketing Director, VP of Marketing, and CEO to align on strategy and objectives
• Edit and fact-check content produced by colleagues across clinical and marketing teams
• Manage community engagement with care, including handling negative feedback, crisis communications, and press inquiries with professionalism and discernment
• Partner with programming and clinical teams to stay current on offerings, promotions, and new initiatives
• Serve as a culture keeper, actively upholding Onsite’s ANCHOR values in all interactions