Social Media Marketing Specialist

Job Title: Social Media Marketing Specialist (Remote Job) Description iSmartRecruit is seeking a strategic and creative Social Media Marketing Specialist to build brand presence, drive engagement, and automate marketing workflows across social channels. The ideal candidate combines social strategy, brand stewardship, and hands-on marketing automation experience to scale awareness, nurture leads, and support candidate and client acquisition. Job Location Remote Responsibilities Develop and execute a cross-channel social media strategy aligned with iSmartRecruit brand and business objectives. Create, curate, and publish high-quality content for LinkedIn, Facebook, Instagram, Twitter, TikTok, and other relevant platforms. Manage community engagement, respond to audience interactions, and cultivate relationships with candidates, clients, and influencers. Plan and run paid social campaigns, optimize targeting and creative, and manage budgets to maximize ROI. Design and implement marketing automation workflows for lead nurturing, candidate engagement, and re-engagement campaigns. Collaborate with design, recruiting, and product teams to ensure consistent brand messaging and creative assets. Monitor social listening and sentiment, surface insights, and proactively address reputation issues. Measure, analyze, and report on social and automation performance; provide actionable recommendations to improve KPIs. Maintain content calendars, publish schedules, and platform compliance best practices. Qualifications Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience. 2+ years of hands-on experience managing social media for a brand or agency, with demonstrable results. Proven experience implementing marketing automation platforms and email nurture programs. Strong understanding of brand positioning, content development, and audience segmentation. Experience with paid social advertising and campaign optimization. Data-driven mindset with experience in social analytics and performance reporting. Excellent written and verbal communication skills and attention to detail. Skills Social Media Strategy Content Strategy Content Creation Community Management Brand Management Brand Strategy Marketing Automation HubSpot Marketo Email Marketing Paid Social Advertising Organic Social Social Media Analytics Google Analytics Campaign Management Copywriting Graphic Design Adobe Photoshop Adobe Illustrator Video Editing A/B Testing SEO Influencer Marketing Social Listening CRM Hootsuite Buffer