Solutions Marketing Lead
You will own go-to-market strategy for emerging markets, audiences, and use cases. You will identify opportunities, develop hypotheses, design experiments, and turn findings into recommendations. You will create positioning, messaging, campaigns, and segment-specific playbooks, while leading cross-functional initiatives across marketing, product, GTM, content, and community.
Responsibilities
- Own go-to-market strategy for new and evolving market opportunities
- Identify opportunities, build hypotheses, and design experiments to validate them
- Develop positioning, messaging, and campaign infrastructure for multiple use cases, personas, and buyer segments
- Lead cross-functional initiatives across marketing, product, GTM, content, and community
- Develop solutions positioning for individual creators, freelancers, startups, agencies, and growing teams
- Build segment-specific GTM playbooks, including messaging frameworks, campaign strategies, PLG motions, and sales enablement
Requirements
- Own a solutions marketing playbook from zero to one at a B2B SaaS or developer-focused company
- Directly own a large cross-functional initiative and be accountable for its outcome
- Build positioning and messaging for more than one buyer segment
- Design GTM experiments and turn findings into recommendations acted on by leadership
- Market across multiple audiences while maintaining a coherent brand narrative
- Have experience positioning developer tools, no-code or low-code platforms, or AI products
- Understand how to communicate with technical and non-technical audiences
- Submit an application in English