Specialist (Digital Marketing)
Digital Marketing Duties
Manage, oversee all projects under Digital Marketing, such as projects involving the use of AI and organization-wide workflows on CRM
Manage and front conversations with appointed agencies to drive digital marketing initiatives
Develop and implement digital marketing plans to drive incremental lead targets for all campaigns.
Maximize impact of content for each media channel.
Manage social media advertising.
Optimize campaign landing page/website.
Manage marketing automation.
Manage email marketing.
Monitor and fine-tuning campaign performance.
Provide real-time analysis of campaign performances (daily, weekly, monthly) using applications and CRM such as Power BI and HubSpot.
Work with partners to maintain, monitor, review, analyze, optimize and report on GenAI tools used by the company.
Fine-tune marketing strategy and media plans according to above-mentioned campaign performance.
Monitor, review and analyze performance marketing across PSB Academy.
Manage all reports of digital marketing campaigns.
Ensure all digital marketing campaigns are launched in a timely manner and adhere to overall digital marketing strategy of PSB Academy.
Conduct and maintain competitors’ study and report on key metrics performances.
Support marketing events, conferences etc even if events are not directly in work portfolio.
Budget Management
Assist in monitoring marketing budgets allocation against planned marketing activity.
Manage and track all expenditure against approved budgets.
Manage marketing budget based on set objectives and targets.
Job Requirements
Minimum Degree in Marketing, Advertising, Business or equivalent
5 to 7 years of relevant experience
Highly proficient with proven track records in Google Ads, SEO, AEO, GEO, Paid Social Media Marketing such as Meta Ads.
An expert in end-to-end digital campaigns, including digital media channels planning
Partner well with corporate and programme marketing team to deliver on lead targets.
Work well in a matrix environment and is a competent outcome driver with agency partners / vendor, as well as management of teammates under the digital marketing team.
Highly analytical and comfortable with numbers.
Able to handle working in a high-performance environment.
Prior digital marketing, CRM, media planning / buying, and project management experience is essential.
Keen understanding of optimizing digital platforms and use of analytics applications.
Able to collaborate well with cross-functional departments.
Independent and dynamic personality.
Fluent in CRM tools such as HubSpot.
Agency management, proficient outcome driver on budget and deadlines.
Willingness to work on tight deadlines and occasional weekends i.e. open houses if the need arises