Specialist, Marketing
Want to make a difference? Come be a part of the amazing work EveryMind is accomplishing!
EveryMind is not just a name; it’s a catalyst for change. We believe in the inherent value and potential of every individual, every mind. With a commitment to the building blocks of mental health, we have been strengthening communities and empowering individuals since 1957. Through our direct services, advocacy, and community partnerships, we foster an ecosystem of support that cultivates thriving communities.
The Marketing Specialist helps EveryMind connect more people with the programs, services, trainings, and resources that strengthen mental wellness across our community. This role has a primary focus on executing the marketing strategy for EveryMind’s ServingTogether program, with responsibility for increasing awareness and expanding digital engagement among veterans, service members, military families, and community organizations. The position also heavily supports organization-wide marketing initiatives, including community education and mental health training programs. Working closely with the Marketing Manager, Marketing Director, program staff, and Advancement team, the Marketing Specialist combines marketing operations, digital marketing, creative content development, website management, marketing analytics, and online community engagement to grow awareness, increase participation, and strengthen EveryMind’s impact.
Why You'll Love Working at EveryMind
At EveryMind, we're not just a workplace, we're a mission-driven community committed to mental wellness for all. Here's what you can expect when you join us:
- A Recognized Top Workplace in Montgomery County (Bethesda Magazine)
- Over 65 Years of service as a leading mental health nonprofit
- 210+ Team Members across 27 locations
- Culture of Trust, Integrity, and Innovation
Your Benefits Package Includes:
- Medical, Dental, and Vision Insurance Options
- Employer-Paid Life & Long-Term Disability Insurance
- 401(k) Matching Program
- 47+ Days of Leave (Vacation, Sick, Wellness, Holidays, Birthday & More!)
- Employee Assistance Program
- Referral Bonus Program
- Employee Discount Program
- Professional Development & Growth Opportunities
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Execute marketing initiatives supporting EveryMind’s ServingTogether program, including digital campaigns, client acquisition efforts, content development, social media engagement, marketing automation, website updates, and performance reporting in accordance with grant requirements.
- Develop and execute integrated marketing campaigns that increase awareness, participation, registrations, referrals, and engagement across EveryMind’s programs, services, trainings, events, and strategic initiatives.
- Coordinate EveryMind’s organization-wide marketing request process by coordinating incoming requests, gathering needed information, prioritizing work, executing assigned projects, and routing requests to the appropriate marketing team member.
- Create and optimize HubSpot workflows, email campaigns, landing pages, audience segmentation, forms, and marketing automation to improve engagement, nurture prospective clients and participants, and support program growth.
- Create compelling digital and print marketing materials, including social media content, graphics, short-form videos, presentations, flyers, email campaigns, partner toolkits, and other collateral, using Canva, Adobe Creative Cloud, and other marketing tools.
- Grow and engage EveryMind’s online communities through proactive social media management, meaningful interaction with followers and organizations, and content that increases awareness, conversation, and participation across LinkedIn, Facebook, Instagram, and other digital channels.
- Maintain and update EveryMind’s WordPress website by publishing timely content; updating program pages, trainings, events, and resources; and ensuring website information remains accurate, engaging, and aligned with program activities.
- Collaborate proactively with program teams to anticipate marketing needs, identify opportunities, and translate program priorities into effective marketing strategies and campaigns.
- Monitor and analyze marketing performance using HubSpot, Meta Business Suite, Google Analytics 4, Google Ads, and other reporting tools; contribute to data reporting and use insights to inform decisions and improve results.
- Ensure consistency of EveryMind’s brand, messaging, and visual identity across marketing materials, social media, email, and website content.
- Stay current on digital marketing trends, platform updates, and industry best practices, bringing creative ideas and practical solutions to the team.
- Participate in regular supervision and ongoing professional development.
- Other duties as assigned. (REQUIRED)
Supervision to be exercised:
Occasional supervision of interns and volunteers.
Supervision to be received:
Reports to Manager, Marketing and collaborates closely with the Marketing Director to execute strategic marketing initiatives and organizational priorities.