Sr. Manager, DTC Loyalty and Ecommerce

A Sr. Manager, DTC Loyalty and Ecommerce position in Woodinville, WA is available at Chateau Ste. Michelle. The Sr. Manager, DTC Loyalty and Ecommerce is a strategic and results-driven leader responsible for overseeing all wine club operations and directing the wineries direct-to-consumer (DTC) ecommerce strategy. This role will be responsible for driving revenue growth through wine club acquisition, retention, and engagement initiatives while elevating both onsite and digital consumer experiences. The Sr. Manager of DTC Loyalty and Ecommerce will lead the full cycle of the wine club program including membership growth, reducing attrition, loyalty programming, campaign execution, fulfillment coordination and cross-functional collaboration.