Toy Marketing Manager
Product Marketing & Brand Strategy
- Develop and execute marketing strategies to grow character brands across digital, ecommerce, and retail channels.
- Define product positioning, brand messaging, personality, voice, and storytelling strategies for original character IPs.
- Manage the marketing lifecycle for existing products and new product launches from concept through commercialization.
- Develop strategies to increase brand awareness, customer engagement, and sales growth.
Market Research & Analysis
- Conduct market research to identify consumer trends, customer preferences, and growth opportunities.
- Monitor competitor products, pricing, marketing strategies, and industry trends to provide actionable insights.
- Stay current with social media trends, pop culture, emerging platforms, and consumer behaviors to keep brands relevant and engaging.
- Analyze product and campaign performance to recommend improvements based on market feedback.
Product Launch & Campaign Management
- Plan and execute creative marketing campaigns and product launches, including promotional materials, launch plans, and campaign timelines.
- Develop engaging content strategies to maximize product visibility, audience growth, and customer engagement.
- Support new product launches through coordinated marketing initiatives across social media, ecommerce, and retail channels.
- Ensure timely execution of launch schedules and promotional activities.
Social Media & Digital Marketing
- Lead and manage social media presence across platforms including Instagram, TikTok, YouTube, Facebook, and emerging channels.
- Create, plan, and publish engaging content that strengthens brand awareness and drives customer interaction.
- Build and manage online communities by engaging with fans, creators, and customers.
- Collaborate with influencers, content creators, licensing partners, and brand collaborators to expand brand reach.
- Support email marketing campaigns and customer engagement initiatives.
- Track campaign performance using social media analytics, Google Analytics, Shopify, and other marketing tools to optimize marketing effectiveness and ROI.
Ecommerce & Retail Marketing Collaboration
- Partner with ecommerce, sales, and retail teams to develop integrated promotional strategies.
- Support online product marketing initiatives across ecommerce platforms.
- Collaborate on retail marketing initiatives to improve product visibility and sell-through.
- Monitor digital performance metrics and recommend optimization strategies.
Cross-Functional Collaboration
- Work closely with Design, Production, Product Development, Sales, Ecommerce, and Licensing teams to execute marketing initiatives.
- Coordinate with internal stakeholders and external partners to align marketing activities with business objectives.
- Support promotional materials, product presentations, and sales enablement activities.
- Bring creative ideas and innovative approaches to make character brands more recognizable, engaging, and shareable.
Required
- 3+ years of experience in marketing, brand marketing, or social media marketing.
- Passion for characters, toys, lifestyle brands, pop culture, or entertainment.
- A creative thinker who loves turning ideas into engaging content.
- Strong understanding of current social media trends and viral content.
- Excellent communication, organization, and project management skills.
- Comfortable working in a fast-paced, growing company where you'll wear multiple hats.
- Self-motivated, proactive, and able to manage projects independently.
- A collaborative team player with a positive attitude.
- Passion for storytelling, community building, and brand growth.
Preferred
- Experience in the Toy Industry or consumer products.
- Experience working with Social Media and eCommerce marketing initiatives.
- Video editing (Reels, TikTok, YouTube Shorts)
- Experience with Shopify or e-commerce marketing is a plus
- Korean/English bilingual is a plus.
- Experience with retail or consumer marketing is highly preferred.
- Photography and basic photo editing
- Adobe Photoshop, Illustrator, Canva, or similar creative tools
- CapCut, Premiere Pro, or other video editing software
- Illustration or drawing skills
- Experience managing influencer or creator collaborations
- A strong eye for cute, colorful, and fun visual design
All your information will be kept confidential according to EEO guidelines.