Trade Marketing Officer

Market Execution & Compliance

• Conduct regular field visits across all assigned retail channels to ensure full compliance with company standards.

• Monitor the execution of approved Must Stock/No Stock lists, Min-Max levels, planograms, product positioning, and display standards in all outlets through market visits and dashboard monitoring of ERP/Merchandising Applications.

• Ensure products are displayed according to company guidelines, maximizing visibility and customer appeal.

• Ensure all promotional activities are executed correctly and on schedule across all outlets.

• Verify promotional pricing, product highlighting, and promotional communication materials are displayed accurately.

• Monitor product availability during promotional periods and immediately report any execution gaps.

• Inspect all Point of Sale Materials (POSM) to ensure proper installation, maintenance, and brand consistency.

• Conduct regular inspections of display stands and coordinate repair or replacement when required.

• Ensure all displays and merchandising equipment remain clean, attractive, and in excellent condition.

Reporting & Follow-up

• Prepare regular field visit reports with clear findings, supporting photos, and recommended corrective actions.

• Track the completion of corrective actions until full compliance is achieved.

• Maintain accurate records of execution quality, compliance levels, competitor activities, and merchandising improvements.

• Provide weekly and monthly execution performance reports to the Business Development Manager, in coordination with the Sales Manager.

Coordination

• Coordinate with Sales, Operations, Marketing, Warehouse, and Merchandising teams to ensure smooth execution of approved initiatives.

• Support new product launches by ensuring timely execution of listings, displays, POSM installation, and promotional visibility.

Sales Performance Monitoring

• Monitor sales performance at outlet and category level.

• Analyze sales trends to identify the root causes of sales increases or declines.

• Investigate performance issues related to internal factors such as stock availability, product assortment, display quality, pricing execution, or operational issues.

• Monitor competitor activities including pricing, promotions, new product launches, shelf space, and merchandising initiatives.

• Recommend adjustments to product display space and category allocation based on sales performance and customer purchasing behavior.

• Identify underperforming outlets and propose corrective actions to improve execution and sales.

Market Intelligence

• Continuously gather market intelligence and identify new merchandising opportunities.

• Monitor competitor displays and collect market feedback through regular field observations.

• Identify emerging market trends and recommend ideas to strengthen the company’s in-store presence.

• Share best practices observed across different retail channels.

Scope of Responsibility

• Conduct daily compliance audits in company-operated outlets to ensure merchandising standards are maintained without interfering with day-to-day store operations.

• Act as the company’s field execution representative, ensuring consistent brand presentation across supermarkets, co-operatives, hypermarkets, groceries, central markets, and other retail channels.

• Ensure maintenance of highest standards of professional conduct, ethics and integrity in provision of the services.

• Any other relevant work assigned by the department manager.

Skills

Minimum 5 years of experience in Food & Beverage (F&B) or FMCG.

Must have a valid Kuwait driving license.