VP, Business Development, Liquidity Services
At Franklin Templeton, we believe success is built through powerful partnerships. As a forward thinking asset manager, we build dynamic relationships with clients, understand their goals, and navigate complex markets together. We leverage cutting edge strategies and deep insights to unlock opportunities for long term wealth creation. Our talented, global teams bring expertise that is both broad and unique.
From our welcoming, inclusive, and supportive culture to our globally diverse business, we offer opportunities not only to help you reach your potential, but also to contribute to our clients’ success.
As a long-time trusted name in asset management with an experienced team of digital natives, Franklin Templeton is uniquely positioned to help clients navigate the digital asset space, from the Franklin Bitcoin ETF (EZBC) and beyond. We truly offer the best of both worlds. Franklin Templeton operates in more than 30 countries, serving clients in more than 150 countries with over 10,000 employees and 1,500+ investment professionals.
The Digital Assets team is part of Franklin’s Innovation Research, Strategies & Technologies (FIRST) business group. Our 40+ person Franklin Templeton Digital Assets team has been active in the digital assets ecosystem since 2018. Franklin Templeton’s commitment to digital asset leadership, diversity, and professional growth makes it an employer of choice for ambitious talent seeking to make an impact in the evolving digital assets space.
The VP, Business Development, Liquidity Services will drive sales growth by leveraging their extensive network and proven success selling to hedge funds, market makers, and quantitative funds within both digital asset and traditional finance communities. This role requires deep expertise in digital assets and derivatives, with a strong focus on expanding client adoption and building high-value relationships. It is central to advancing FT’s leadership in digital asset innovation, with a strong focus on market expansion.
What are the ongoing responsibilities of this position?
Sales Strategy & Growth
Develop and execute a targeted sales strategy focused on collateral management opportunities on crypto-native exchanges, expanding to non-traditional & traditional exchanges over time.
Own the full sales cycle — from identifying and qualifying prospects to pitching, negotiating, and closing deals. Act as the advocate & primary point of contact for prospects and clients throughout the lifecycle.
Identify, prospect, and convert high-value prospects to clients. Proactively grow our listing with existing clients via greater adoption of our models and products on the platform.
Expand reach & presence of our digital asset product line-up across hedge funds, systematic/quantitative strategies, and market makers.
Deliver impactful client presentations and product demonstrations tailored to our target clients (hedge funds, trading platforms, crypto natives, institutions, etc). Build and maintain a strong pipeline of qualified opportunities in CRM (Microsoft Dynamics).
Set, meet and exceed quarterly and annual revenue targets.
Conduct regular client meetings, product demos, and tailored presentations to drive adoption.
Negotiate commercial terms, contracts, and onboarding processes with new clients.
Market Presence & Promotion
Maintain a strong awareness of client needs, competitive landscape, and industry developments related to digital assets to proactively seek out opportunities.
Represent the firm at leading industry events, conferences, and networking forums to increase visibility and drive lead generation.
Host and participate in industry roundtables, panel discussions, and client events to seed & expand the sales funnel and increase conversion rate.
Secure and deliver high-profile speaking engagements to position the company as a thought leader in digital asset liquidity and collateral management.
Collaborate with marketing to develop tailored sales content, promotional campaigns, and educational materials that support the sales cycle.
Partner closely with Client Servicing & Support teams to ensure prospects & clients receive a high-quality experience throughout the onboarding & servicing process.
Travel
Frequent travel to meet with clients, prospects, and attend industry conferences throughout the region.
What qualifications, skills and experience would help someone to be successful?
A minimum of 5 years of experience in financial services, with a strong background in digital assets, hedge funds, trading operations, and collateral management.
Bachelor’s degree or equivalent experience.
Relevant regulatory licensing in market (e.g. MAS, SFC).
Strong verbal and written communication in English and Mandarin due to regional coverage.
Demonstrated success in selling to hedge funds, exchanges, quantitative funds, and market makers.
Established network and credibility across both digital asset and traditional finance trading communities.
Exceptional presentation and public speaking skills, with experience on conference panels and at industry events.
Skilled in relationship building and stakeholder engagement at the senior level.
Proficient with sales enablement tools, including CRM
Energetic, proactive, and solutions-focused with a “Yes” mindset.
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At Franklin Templeton, we believe success is built through powerful partnerships. As a forward thinking asset manager, we build dynamic relationships with clients, understand their goals, and navigate complex markets together. We leverage cutting edge strategies and deep insights to unlock opportunities for long term wealth creation. Our talented, global teams bring expertise that is both broad and unique.
From our welcoming, inclusive, and supportive culture to our globally diverse business, we offer opportunities not only to help you reach your potential, but also to contribute to our clients’ success.