VP Product Marketing
You engage with customers, partners, and analysts to understand market and competitive dynamics. You develop go-to-market strategies for new opportunities and use cases, influence product roadmap decisions, lead product and partnership launches, define market positioning and messaging, enable pre-sales and post-sales teams, and manage strategy and OKRs.
Responsibilities
- Engage with customers, partners, and analysts to understand market and competitive dynamics.
- Identify and drive go-to-market strategies for new market opportunities and emerging use cases.
- Partner with product management to shape roadmap strategy and positioning.
- Own launch strategies for new products and partnerships through sales readiness and customer adoption.
- Define and evolve market positioning and messaging across markets and buyer segments.
- Translate product and market strategy into global go-to-market enablement for pre-sales and post-sales teams.
- Set and manage team strategy and OKRs.
- Build a culture of excellence and invest in professional growth.
Requirements
- 15+ years of experience in B2B SaaS product marketing.
- Preference for experience in financial services, payments, fintech, or cybersecurity.
- 5+ years of team management experience.
- Strong writing and storytelling skills.
- Experience in a fast-paced, high-growth startup.
- Entrepreneurial mindset and a strong sense of urgency and dedication.
- Hands-on leadership experience.
- Excellent communication and consensus-building skills.
- Willingness to learn about digital assets and related financial use cases.
- Comfort with continuous deployment processes.
- Experience with segmentation strategies, buyer personas, customer pain points, market positioning, and client-facing messaging.
- Ability to thrive in an ambiguous, fast-paced environment with a high degree of autonomy.
Benefits
- Target bonus may be included in the total compensation package.
- Competitive equity grant may be included in the total compensation package.
- Generous benefits.