Analyst II - Digital and Web Analytics

JOB SUMMARY The Sr Data Analyst, Digital Marketing will be responsible for supporting web and mobile analytics, a/b testing, and performance measurement. The ideal candidate will have demonstrated experience leveraging and transforming structured and unstructured data into actionable insights and recommendations that improve customer acquisition and conversion efforts in support organizational goals. This critical role will also support efforts to develop and evolve marketing data strategy with an emphasis on measurement efficacy, KPI development, data quality and accessibi