Assistant Manager, Omnichannel Marketing

Ready for more than just a job? Build a career with purpose.

At Lactalis in the USA, we’re committed to providing meaningful opportunities for our people to learn, grow, and thrive—whether you’re just starting your journey with us or looking to take the next step in your career. From day one, we offer the tools and support to help you succeed.

As the world leader in dairy, Lactalis is a family-owned company with over 85,000 pragmatic and ambitious professionals across the globe. Each day, we’re proud to produce award-winning dairy products that bring people together.

In the US, we proudly offer an unrivaled house of beloved brands, including Galbani® Italian cheeses and ricotta, Président® specialty cheeses and butters, Kraft® natural and grated cheeses, Breakstone’s® cottage cheese, Cracker Barrel®, Black Diamond® cheddar, and Parmalat® milk. Our yogurt portfolio includes siggi’s®, Stonyfield Organic®, Brown Cow™, Oui®, Yoplait®, Go-Gurt®, :ratio®, Green Mountain Creamery®, and Mountain High®, along with a growing family of ethnic favorites like Karoun®, Gopi®, and Arz®.

At Lactalis, we live by our core values—Ambition, Engagement, and Simplicity. We foster a workplace where innovation thrives, diverse perspectives are celebrated, and everyone’s unique background and ideas are valued.

Even if you don’t meet every qualification, we encourage you to apply. We want to hear about your PASSION, your STORY, and how your EXPERTISE can help us shape the future of dairy.

From your PASSION to ours

Lactalis US Yogurt, part of the Lactalis family of companies, is currently hiring an Assistant Manager, Omnichannel Marketing position. This role can be based in Bedford, NH or Minneapolis, MN.

The Assistant Manager, Omnichannel Marketing will drive the strategic planning, development, and activation of retail-specific marketing programs across our portfolio of eight brands. This role is ideal for a candidate passionate about shopper behavior and dedicated to building best-in-class marketing campaigns. Collaborating closely with sales, brand teams, agency partners, and retail accounts, the Assistant Manager will ensure all marketing executions seamlessly align with the company’s broader goals and values.

From your EXPERTISE to ours

Key responsibilities for this position include:

• Develop tailored, retailer-specific marketing plans for a mix of regional and Tier 2/Tier 3 accounts, aligning brand priorities with retailer needs during key promotional windows.
• Oversee full-lifecycle campaign planning, including briefing, volume forecasting, budget allocation, KPI tracking, and ongoing plan optimization.
• Serve as the subject matter expert on assigned retailers, maintaining a deep understanding of their business performance, growth pillars, in-store/online programs, and KPIs.
• Build strong relationships with retailer marketing teams to increase visibility, understand their challenges, and align on growth objectives.
• Act as the dedicated omnichannel resource for the Yogurt field sales and marketing teams, delivering strategic recommendations tailored to specific retailer goals.
• Support the sales team during customer meetings and sell-in presentations for managed accounts.
• Lead the timely execution of omnichannel marketing plans, managing end-to-end processes including agency briefing, audience targeting, media planning, creative development, and in-market activation.
• Oversee the creative and legal approval workflows for all customer-specific programs.
• Deliver comprehensive post-program analyses, leveraging measurable results to provide strategic recommendations for future campaigns.
• Assist with budget reconciliation to ensure expenses strictly align with the plan, including invoice tracking, financial reporting to sales and finance teams, and supporting overall targets.
• Manage omnichannel couponing initiatives, including barcode creation, performance tracking, and redemption analysis.
• Consolidate ad-hoc requests from the sales team to develop monthly strategic plans for review and consideration by Omni and Sales leadership.

WORK CONDITIONS

• Travel is required occasionally.
• Extended hours may be necessary depending on the project needs.
• To fulfill these responsibilities, tools such as a computer, phone or, and / or allowance(s) will be provided.
• Reasonable accommodations may be made to enable individuals with disabilities to perform these essential duties and responsibilities.
• This position requires physical presence in the office, in accordance with the guidelines of the Hybrid Work Policy (3 days in-office, 2 days WFH).