CAMPAIGN & SOCIAL MEDIA EXECUTIVE
GEC
Digital Social Media
● Manage
GEC Digital's LinkedIn company page — 3 posts per week minimum
● Post
mix per week: 1 thought leadership (from WARM SIGNAL methodology or The Demand
Generation Fix), 1 campaign case study or client result (anonymised unless
approved), 1 event/news/commentary post
● Manage
GEC Media Group, Global CIO Forum, GEC Newswire, and Brandvoize LinkedIn pages
— 2–3 posts per week each
● Monitor
all comments and DMs across GEC pages; respond within 4 hours; flag business
opportunities or CIO responses to CSC Head immediately
● Track
and report: follower growth, post reach, engagement rate, link clicks — weekly,
in the Monday performance report
Manager,s — Personal LinkedIn Content Engine
● Draft
2 LinkedIn posts per week for Managers personal profile for his review and
publishing
● Source
material from: current GEC Digital campaign insights, The Demand Generation Fix
frameworks, MENAT/APAC B2B marketing trends, CIO research findings
● Identify
10 posts per week from target audience profiles (CMOs, CIOs, Marketing
Directors in MENAT/APAC) for Santosh to engage with — provide a 1-line comment
suggestion for each
● Track Managers personal LinkedIn growth: follower additions, post performance, most
engaging content types — monthly mini-report
GEC
Digital Monthly Newsletter
● Own
end-to-end production of the monthly GEC Digital email newsletter — built in
Brevo, sent to the full GEC Digital prospect and client database
● Newsletter
sections: 1 CIO insight from quarterly report, 1 campaign result, 1 upcoming
GEC event, 1 service spotlight, 1 thought leadership piece, 1 CTA to book a GEC
Digital discovery call
● A/B
test two subject lines every send; analyse results; improve open rate month
over month
● Newsletter
sent by the 3rd working day of each month — non-negotiable
Paid
Campaign Support
● Set up
LinkedIn Lead Gen campaigns and Meta retargeting campaigns as briefed by Manager — audience build, creative upload, budget configuration
● Daily
performance check when campaigns are live: send Manager a 3-line update —
spend, impressions, leads/clicks
● No
budget decisions — escalate all spend adjustments to Manager; execution and
monitoring only
Client
Social Media Content Execution
● Receive
the social media brief from the GEC Digital Ops Executive — platform, content
calendar dates, content themes, brand guidelines, approval process, client
contact for content approvals
● Build
the client social media content calendar in the agreed format (typically a
Google Sheet or Notion doc) — scheduled posts with copy, hashtags, and visual
brief
● For
each post: write the copy, brief the designer (in-house or external) on the
visual requirement, assemble the complete post for client review via the Ops
Executive
● Manage
the client approval cycle — submit content pack 5 working days before first
scheduled post; incorporate feedback; resubmit within 24 hours of receiving
revisions
● Schedule
and publish all approved content on the client's social channels using Buffer,
Hootsuite, or direct platform scheduling — at the client-approved dates and
times
● For
Engage Flow clients specifically: coordinate content distribution across the
client's social channels, owned newsletter, and GEC Newswire as part of the
content amplification plan
Client
Social Media Community Management
● Where
community management is in-scope for a client account: monitor client's
LinkedIn/Twitter for comments, mentions, and DMs daily during business hours
● Respond
to routine engagement (likes, generic comments) using pre-approved response
guidelines; escalate sales enquiries, press mentions, or sensitive responses to
the Ops Executive within 1 hour
● Track
and report: follower growth, reach, engagement rate, link clicks per post —
included in the weekly client status update prepared by the Ops Executive
Requirements
Must-Have
● Strong
LinkedIn content writing for B2B audiences — understands what performs, how the
algorithm works, and how to write in a professional executive voice
● Experience
managing social media accounts for businesses (not personal/consumer brands) —
able to produce professional, on-brand content for a technology company
● Proficiency
with social media scheduling tools — Buffer, Hootsuite, Sprout Social, or
equivalent
● Experience
with email marketing platforms for newsletter production — Brevo, Mailchimp, or
equivalent
● Excellent
written English — the copy this role produces is GEC's and its clients' public
voice
● Basic
visual content skills — Canva or equivalent; able to produce clean,
professional social graphics without a designer for routine posts
Strongly
Preferred
● Agency
background — experience managing multiple client social accounts simultaneously
with different brand voices and approval processes
● Experience
with LinkedIn Company Page management for a B2B technology brand
● Familiarity
with LinkedIn Campaign Manager and Meta Ads Manager for paid social
● Experience
ghost-writing LinkedIn posts for a C-level executive — understanding of
executive voice and thought leadership content
● Knowledge
of B2B content marketing principles — what makes a technology thought
leadership post different from a consumer brand post
● Experience
with Canva for Business or Adobe Express for social graphics production