Digital Sales Representative - Xi'an

In this Role, Your Responsibilities Will Be:

Global eCommerce Adoption & Channel Shift

• Drive global eCommerce adoption by identifying barriers and enabling Sales and Customer Service to migrate customers from assisted to self‑service channels.
• Partner with Sales and Customer Service leadership to align adoption actions with customer readiness, regional maturity, and account ownership.
• Share structured feedback on adoption friction with DCX Product and eCommerce teams to support prioritization and ongoing platform improvements.

Lead Qualification & Opportunity Management (Inbound)

• Respond to inbound, marketing‑generated leads within defined SLAs.
• Qualify leads using established qualification frameworks and lifecycle criteria.
• Convert qualified leads to Sales Accepted Leads (SALs) and Opportunities in Salesforce.
• Nurture early‑stage prospects through digital engagement until sales‑ready; disqualify non‑viable leads with clear rationale and accurate data.

Outbound Campaigns & Long‑Tail Engagement

• Execute targeted outbound campaigns focused on long‑tail, under‑penetrated, and strategic accounts.
• Leverage account lists, intent data, and segmentation provided by Marketing and RevOps.
• Engage prospects through outbound calls, email, and digital touchpoints aligned to campaign priorities.
• Support product, industry, and growth initiatives, and provide feedback to Marketing to refine targeting, messaging, and performance.

Digital Sales Execution

• Engage prospects across phone, email, video, and digital channels.
• Conduct discovery conversations to understand customer needs, applications, and buying intent.
• Position solutions at a high level and route opportunities to Field Sales or Channel partners as appropriate.
• Support quoting, follow‑up, and early‑stage deal progression while maintaining accurate CRM activity records.

Pipeline & Revenue Contribution

• Build pipeline aligned to regional and global revenue targets.
• Advance opportunities through early funnel stages to improve conversion and velocity.
• Support upsells, cross‑sell, and repeat sales opportunities within existing accounts.
• Contribute to forecasting accuracy through disciplined Salesforce usage.

Sales & Marketing Alignment

• Collaborate with Marketing Automation, Digital Marketing, and RevOps to improve lead quality and campaign outcomes.
• Provide actionable feedback on lead sources, campaign effectiveness, and customer insights.
• Adhere to global management processes, routing rules, and handoff standards.
• Participate in continuous improvement across the digital demand and sales lifecycle.

Tools, Process & Enablement

• Use Salesforce as the system of record for lead, opportunity, and activity management.
• Leverage the digital sales technology stack, including ZoomInfo, Gong.ai, and Seismic.
• Follow global digital sales playbooks, governance standards, and best practices.
• Participate in ongoing training, product education, and digital sales enablement programs.

Physical Demands:

Sitting, walking, talking in person and by phone or video, traveling by car, plane, train (domestic and international), extensive use of computer equipment and Microsoft PowerPoint. The physical demands described here and above are representative of those that must be met by an employee to successfully perform the essential functions of the position. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions of the position.

Work Environment:

The work environment characteristics described here and above are representative of those that an employee encounters while performing the essential functions of the position. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions of the position.

Disclaimer:

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this position. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.

Equal Employment Opportunity:

It is Emerson’s policy to recruit, hire, train and promote people in all job classifications without regard to race, color, religion, sexual orientation, national origin, disability, veteran status, or age and any other factor prohibited by law.