Field Marketing Manager
- Complete ownership of marketing activities from A to Z. From planning through execution to successful follow up.
- Develop and execute the annual and quarterly CEE marketing plan aligned with sales and corporate priorities.
- Drive pipeline generation through integrated marketing programs including events, ABM initiatives, executive engagements, webinars, digital campaigns, and partner programs.
- Budget Management: Manage marketing budgets and ensure strong ROI and operational excellence.
- Be courageous and bold in bringing new, uncommon ideas and projects to attract targeted audience.
- Sales Support: Monitor lead conversion to build a healthy sales pipeline and align marketing plans with sales objectives.
- Build strong relationships with regional sales leaders, account teams, systems engineers, channels, and distribution partners.
- Act as a trusted advisor to regional leadership on market conditions, customer engagement strategies, and growth opportunities.
- Collaborate with corporate, digital, channel, communications, and product marketing teams to localize and amplify campaigns.
- Measure and report marketing performance against agreed KPIs and business outcomes.
- Ensure excellent execution standards, project management discipline, and stakeholder satisfaction.
- Partnerships: Collaborate with strategic partners to execute joint marketing activities.
- Online Marketing: Conceptualize and oversee online campaigns and social media activities.
- Customization: Localize and customize corporate marketing campaigns and evaluate their effectiveness.
- 5+ years of B2B technology marketing experience with a strong focus on field marketing, demand generation, channel marketing, or integrated marketing programs.
- Proven experience working closely with sales organizations and supporting pipeline generation targets.
- Experience managing regional marketing budgets and demonstrating measurable business impact.
- Strong project and event management capabilities.
- Ability to execute multiple programs simultaneously across several countries and stakeholders.
- Excellent communication and presentation skills.
- Fluent English.
- Strong analytical mindset with experience measuring campaign performance and ROI.