General Manager
About Lakeshore Cabins and Campground
Lakeshore Cabins and Campground is a lakeside retreat in the Ennis/McAllister area of Southwest Montana, offering cozy cabins, RV sites and a guest retail store. With direct lake access and proximity to the Madison River, world-class fly fishing, and Yellowstone country, the property attracts families, anglers, and outdoor enthusiasts looking for a relaxed Montana basecamp.
Position Summary
The General Manager is the on-site leader of Lakeshore Cabins and Campground, accountable for guest experience, financial performance, and team culture across cabins, RV sites, retail, and amenities. The GM serves as the single on-site decision-maker and the connection point between the team, guests, and ownership.
Key Responsibilities
Leadership & Culture
• Lead, develop, and hold accountable all team members across lodging, retail, maintenance, and guest services.
• Recruit, hire, train, and retain a high-performing seasonal and year-round staff.
• Foster a service-driven culture aligned with Lakeshore's values, leading visibly from the floor during peak season.
• Maintain clear communication across the team and with ownership.
Operations
• Oversee front desk, housekeeping, maintenance, retail, and recreation amenities (lake access, gathering spaces, playgrounds).
• Maintain property standards for cleanliness, safety, and presentation; resolve escalated guest concerns promptly.
• Ensure compliance with company policies, safety standards, and local/state regulations.
• Step in operationally during weekends, evenings, and high-demand periods as needed.
Retail & Guest Experience
• Manage the onsite retail store: inventory, displays, margins, and POS controls.
• Coordinate guest activities and seasonal programming, including partnerships with local fishing guides, outfitters, and vendors.
• Own online reputation — respond to guest reviews professionally and promptly.
Financial Performance
• Own the property's full P&L across lodging and retail.
• Build and execute annual budgets and rolling forecasts in partnership with ownership.
• Monitor revenue, labor, and expenses daily; address variances proactively.
• Oversee payroll, AP/AR, daily deposits, audits, and inventory controls.
Sales, Marketing & Revenue
• Drive occupancy and seasonal promotions across cabins, RV sites, and tent camping.
• Identify group, event, and seasonal business opportunities to grow incremental revenue.
• Monitor market trends and adjust pricing, packages, and programming to stay competitive.
• Optimize rate and availability through the property's reservation and PMS platforms.
Administrative & Compliance
• Maintain accurate reporting, scheduling, and labor management with attention to seasonal staffing.
• Ensure effective use of property technology (PMS, POS, payroll, reservations).
• Maintain OSHA and regulatory compliance; represent Lakeshore positively in the Ennis/McAllister community.
Qualifications
• 3–5+ years as a GM, AGM, or multi-department leader in hospitality, campground, RV park, or outdoor lodging.
• Outdoor hospitality, boutique lodging, or seasonal destination experience strongly preferred.
• Proven P&L ownership: budgeting, labor cost controls, and financial reporting.
• Strong leadership, coaching, and conflict resolution skills.
• Familiarity with hospitality technology platforms (PMS, POS, reservations) preferred.
Requirements
• Reside within commutable distance of Ennis/McAllister, MT (relocation considered).
• Flexible schedule including nights, weekends, holidays, and extended hours during peak season.
• Ability to lift up to 40 lbs.
• Valid driver's license.
Education
• High school diploma or equivalent required.
• Bachelor's degree in Hospitality, Business, or related field preferred (or equivalent experience).