Membership Lead

JOB SUMMARY:

The Membership Lead is a part of our club’s leadership team and is responsible for creating a clean, safe, and enjoyable environment for both members and team members. This position focuses on driving the club’s success and profitability through spearheading sales efforts, providing effective leadership, delivering exceptional member service, and managing and controlling expenses. A key responsibility of the Membership Lead role is overseeing the guest experience and serving as the first point of contact for new member prospects. This role will have impact on the entire member lifecycle from the new member onboarding experience to ongoing retention efforts. By fostering a positive and supportive atmosphere, this role contributes to overall member satisfaction and success of the club.

DUTIES AND RESPONSIBILITIES:

Sales and Revenue Generation

• Consistently meet and exceed sales targets by implementing effective sales strategies, including delivering an exceptional member prospect tour experience and following up on lead opportunities.
• Identify and capitalize on upselling opportunities to drive ancillary revenue, including multi-club access, membership add-ons and personal training where available.
• Conduct regular sales training sessions with team members to enhance team performance and conversion rates.
• Collaborate with the General Manager to set and achieve sales goals.

Member Experience and Retention

• Create a sales-oriented culture that prioritizes member experience and retention.
• Maintain high cleanliness and safety standards to enhance the overall member experience.
• Support membership events and promote programming to drive engagement and retention.
• Lead club operations to ensure member expectations are met.

Leadership and Team Development

• Coach and mentor team members to improve their sales skills and performance
• Serve as an ambassador for the team and communicate feedback from the team to General Manager.
• Support General Manager with scheduling and addressing coverage needs due to absences.
• Understand club operations and give direction to team when necessary, in the absence of the General Manager and/or Assistant General Manager.
• Assist the General Manager to achieve club financial and operational performance.
• Assist in identifying positive trends and areas of opportunity.

Operational Duties

• Ensure efficient club operations that support sales objectives and member satisfaction.
• Support marketing initiatives, promotional offers and programs to drive sales and retention.
• Leverage social media accounts at the club level to generate member engagement and new member prospects.
• Partner with the General Manager to maintain appropriate club supplies inventory and stock levels.
• Expected to cover shifts in other operating roles of the club including Welcome Desk, Custodial or Kid Zone as needed or assigned.
• Perform additional duties and responsibilities as assigned.

Revised 06.2026